Red Dot Design Award
Packaging

YANGZAI

YANGZAI | Red Dot Design Award

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The design concept of this packing series was inspired by a sailor’s striped shirt. The result of a surprising interpretation, this striped pattern lends the products a youthful image. In order to differentiate between the various products, the pattern was varied in terms of colour and pattern details. The creativity arises from the simple modification of the dots, lines and surfaces. The shifts in pattern create an appealing visual effect and aim to trigger the target group’s yearning for freedom.

Red Dot Design Award

Credits
  • Design:
    Liu Huan, Mercury Team
  • Production:
    Shenzhen Baixinglong Creative Packaging Co., Ltd.
  • Head of Marketing:
    Zhao Guo Yi
  • Project Management:
    Duan Gao Feng, Peng Yi Hui