Yellow Balloon is a travel agency which organises and runs trips abroad, specifically for Koreans. The company wanted to set itself apart from other competitors by creating a brand design which presents their uncomplicated and affordable travel services. A yellow balloon on a white cloud is the brightly coloured trademark conveying a casual and friendly image. In order to stimulate the imagination of the target group, the logo bears a landmark of the respective country. The trademark nevertheless retains characteristic features which accentuate the visual identity of Yellow Balloon.
Yellow Balloon, Seoul, South Korea
Interbrand, Seoul, South Korea
Yu Kyung Jeon, Claudia Kwon, Ryan Kim, Jackie Lim, Saeyol Choi, Yeeun Kim