A mascot was created for the market launch of an online adventure game which expresses emotions, such as joy. Yeppi is the name of both this character and the brand it represents. The text logo is dynamic – each letter has its own peculiar, slightly amorphous shape. The letter Y has become a recognisable image of identity and shows the antler-like contour of the 3D character. The colour of the brand is a vibrant blue palette, refreshingly cool yet emotionally appealing. The slogan “Catch me if you can” is an invitation to play. The design of the sales points in shopping centres echoes the fluffy look and feel of the key visual.