In order to highlight the adverse effects that smoking has on human health and on the environment, the Yunlin University of Science and Technology has created a series of pictures with a drastic message. The paper used consists of cigarette butts, remnants of tobacco and filters. On this surface, human figures were drawn with blood and surrounded by or superimposed with tar spots. Thus, the campaign transforms the fact that smoking produces a film of tar on the pulmonary alveolus into catchy pictures and combines visual evidence with thoughtfulness.
[Red Dot: Junior Award]
Chih-Wei Hsu, National Yunlin University of Science and Technology
National Yunlin University of Science and Technology, Douliou City, Yunlin County, Taiwan