Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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Integrated Campaign

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The multi-platform campaign promotes Skullcandy earbuds, which have traditionally been very popular with Generation Z. However, sales have decreased significantly with the rise of e-commerce as well as AirPods taking over the market. To counteract this development, the campaign tackles competition head-on. Skullcandy earbuds are introduced as cartoon characters on package inserts and various other advertising media, bullying the rival product with funny statements for its poor quality. A catchy imagery and striking colours reinforce the commercial message.

Red Dot

Credits
  • University:
    SCAD Savannah College of Art and Design, Savannah, USA
  • Design:
    Charles Yuille, Anjali Ravi, SCAD
You thought it. We said it.
You thought it. We said it.
You thought it. We said it.
You thought it. We said it.

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