This book is designed based on the aesthetics of traditional markets in Taiwan, which have begun to decline since the emergence of hypermarkets. Even so, the memory of shopping in traditional markets is deeply rooted in the minds of Taiwanese people. In order to help people regain those memories from the past, the daily routine of traditional Taiwanese markets is presented in this design work as a unique lifestyle of its own. The book is subdivided into five chapters covering preparation, unpacking, selling, packing and closing. Sophisticatedly bound with a nylon cover that opens via a string and is inspired by the image of a classic shopping bag, the book is marked by the different sizes of the individual chapters, which have been bound together to create a unity. The chapters themselves each present an individual design styling with full-page photograph series, drawings or illustrations of foodstuffs – the number one product in these colourful and lively markets.
Statement by the Jury
This breathtaking compilation shows highly different impressions of Taiwanese markets that attract and bedazzle the reader’s senses. Outstandingly crafted and excellently visualised through the employment of various disciplines, the design conveys the subject on several levels in an inspiring and innovative manner.
Shu-Te University, Kaohsiung City
Yu-Ting Bao, Ya-Ching Tsai, Tsung-Hsuan Tsai, Yi-Heng Lin, Department of Visual Communication Design, Shu-Te University