Corporate Identity

Yuan Ze University, Department of Information Communication


These logos were developed for the Department of Information Communication at Yuan Ze University. They consist of twelve individual elements in different colours, the design of which was inspired by the digital shapes of zeros and ones. Following the golden section, they were put together as a unit based on the ratio of 1:1.618 and arranged around a central point. The designs of the logos, some of which are animated, are based on studies of four different forms of visual expression which are to function as a trademark.

  • Client:
    Yuan Ze University, Department of Information Communication, Chung-Li, Taoyuan County
  • Design:
    Ming-Chieh Hsu, Yu-Cheng Chen, Chung-Li, Taoyuan County