Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)

Brand Design

ZAN KEE

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Zan Kee is a traditional Chinese brand of handmade pastry. The aim in the development of a new brand design was to convey the recognisable attributes of the industry while highlighting the regional culture of this brand. The design approach was to refine a graphic scheme which emphasises the creative focus of handmade food. To this end, the designers sought inspiration from traditional pastry-making methods. The varied graphics echo the contour of the moulds used to form pastries.

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Credits

Client:

ZAN KEE, Hefei, China
Design:

Tengxian Zou, Version Design Group, Shanghai, China

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