Red Dot Design Award
Interior Design

Zeiss Optician Store Berlin

Zeiss Optician Store Berlin | Red Dot Design Award

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Gleaming white dominates the ambience of the Zeiss optician store at Kurfürstendamm in Berlin. The soft curves of the shelves and furniture shape the minimalist architecture of the shop in a natural way. The instruments for the eye measurement are an eye-catcher and they are presented and staged as in a show performance: illuminated with white-blue LEDs, the technology is presented in a transparent glass rotunda. Once the customers have a seat, swivelling and height-adjustable measuring instruments take them for a journey into the future of optometry.

Red Dot Design Award

Credits
  • Client:
    Brille 54, Berlin
  • Design:
    Labor Weltenbau, Stuttgart
  • design team:
    Elmar Gauggel, Max Wuppermann, Marko Ilicic, Christian Gauss
  • photography:
    Oliver Kern
Zeiss Optician Store Berlin | Red Dot Design Award
Zeiss Optician Store Berlin | Red Dot Design Award
Zeiss Optician Store Berlin | Red Dot Design Award