Special Exhibition

Zeitlos – 60 Jahre Mercedes-Benz SL

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Under the theme “Timeless – 60 years of the Mercedes-Benz SL”, the Mercedes-Benz Museum has dedicated a special exhibition to the legendary sports car range. The title “Timeless” serves as a hallmark and documents the aspiration of the SL series while embodying the guiding principle of the spatial concept. With floor graphics that represent a stylised clock face, ten vehicles were positioned chronologically to form a radial timeline. In the centre stands a circular showcase with selected real and media exhibits, creating thematic links to individual racing cars.

Credits
  • Client:
    Mercedes-Benz Museum, Stuttgart
  • Design:
    jangled nerves, Stuttgart
  • creative direction:
    Jörg Stierle
  • art direction:
    Jakob Eckert
  • graphic design:
    Martin Maurer
  • project management:
    Verena Pfeffer