Red Dot Design Award
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#ZeroFollowers | Red Dot Design Award

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While brands on Twitter normally try to generate as many followers as possible, this website uses the platform differently to attempt to convey the racing car qualities of the Abarth 500. The skid marks surrounding the vehicle associate it with speed. The underlying idea is that you cannot follow a really fast car. Thus #ZeroFollowers regards itself as the first Twitter account users cannot follow. Anyone who tries nevertheless receives an instant message inviting them to take a test drive.

Red Dot Design Award

  • Client:
    Fiat Group Automobiles Germany AG, Frankfurt/Main
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • Creative Direction:
    Andreas Pauli, Jörg Hoffmann, Daniela Ewald
  • Art Direction:
    Helge Kniess, Viktor Kislovskij
  • Text:
    Benjamin Merkel
#ZeroFollowers | Red Dot Design Award