Beverage Packaging, Label Design

Zeropuro

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Zeropuro is a range of organic wines without added sulphites. The purpose of the label is to enhance the natural character of the product with originality, and to allow easy removal from the bottle for recycling. The shape of the label is designed to be attached to the bottle using glue at a single spot only, so that it can be disposed of separately. In order to prove its commitment to ecologically friendly manufacturing standards, a water-resistant, recyclable and soft stone paper is used. It is obtained from a mixture of stone dust and non-toxic resins, which is photodegradable over a period of 14 to 18 months.

Credits
  • Client:
    Cantina Orsogna, Orsogna (Chieti), Italy
  • Design:
    Officine Ricerca e Sviluppo, Lanciano (Chieti), Italy
  • Creative Direction:
    Luciana Spoltore