Zest is a range of pasta sauces and pestos that are free from artificial ingredients. Reacting to declining sales, the entire packaging design was reconfigured to revive the brand. In a crowded market, the brand needed a distinctive personality. Therefore, the designers created a team of personalities as eye-catching key visuals. The cute illustrations of naturists underline the naturalness of the products. In addition, a sign next to each character communicates the outstanding quality feature: “Free from artificial anything”.