Brand Concept

Zhong Pin Tang

The goal of the Zhongpintang advertising campaign was to develop an effective and identity-defining logo that embraces China’s culture. This was achieved by aligning three Chinese characters vertically to create a logo that looks like the impression of an imperial jade seal. All products marked with this logo convey a vivid image of the Far Eastern country and its rich cultural heritage. Due to its royal associations in China, yellow was chosen to establish a sense of trust.

Red Dot