Brand Concept

Zhong Pin Tang

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The goal of the Zhongpintang advertising campaign was to develop an effective and identity-defining logo that embraces China’s culture. This was achieved by aligning three Chinese characters vertically to create a logo that looks like the impression of an imperial jade seal. All products marked with this logo convey a vivid image of the Far Eastern country and its rich cultural heritage. Due to its royal associations in China, yellow was chosen to establish a sense of trust.

  • Client:
    Zhong Pin Tang
  • Design:
    ZhengBang Creative (Beijing) Branding & Technology Co., Ltd., Beijing