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Packaging Illustration

Zhongcaoji Forest Ginseng Series

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Aiming to express the core feature of Zhongcaoji ginseng skincare products, namely the precious raw materials that grow in the pristine ecological environment around Tianchi Lake at Changbai Mountain in China, the main style of this decorative painting for a cosmetics packaging series adopts the imperial, colourful and exquisite northern Chinese “golden and magnificent” style. The painting style of “green landscape painting”, combined with modern graphic design concepts and patterns, creates a new Chinese style that blends tradition and fashion, ethnicity and internationality.

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Credits
  • Client:
    Guangzhou Zhongcaoji Cosmetics Co., Ltd., Guangzhou, China
  • Design:
    Hangzhou Normal University, Hangzhou, China k-ingo, Hangzhou, China
  • Project Team:
    Hangzhou Normal University: Guosheng Lin (Graphic Design) Lijing Mao (Graphic Design) Tingting Wang (Editorial Work)

    k-ingo: Bin Hu (Graphic Design) Dan Zhao (Typography)
Zhongcaoji Forest Ginseng Series
Zhongcaoji Forest Ginseng Series
Zhongcaoji Forest Ginseng Series
Zhongcaoji Forest Ginseng Series

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