Red Dot Design Award
Beverage Packaging

Zhu Ye Qing

Zhu Ye Qing | Red Dot Design Award

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This packaging for Zhu Ye Qing liquors and spirits visualises the fact that bamboo liquor has an impressive bamboo leaf fragrance. Therefore, the liquor bottle itself has been modelled to simulate the characteristic shape of the plant, with three bottles growing into a large bamboo cane when stacked together. Further emphasising this look, the front window of the packaging also adopts the shape of bamboo, echoing the bottle inside. The aim of designing this kind of bionic packaging was to keep the product lively and interesting.

Red Dot Design Award

Credits
  • Client:
    Shenzhen Baixinglong Creative Packaging Co., Ltd., Shenzhen, China
  • Design:
    Shenzhen Baixinglong Creative Packaging Co., Ltd. BXL Mercury Team, Shenzhen, China