Corporate Identity


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ZTE Corporation is an international telecommunications systems and equipment company based in China. The relaunch of the corporate design is aimed at consolidating the market leadership in the information and communications industry, while increasingly addressing the needs of young consumers in the mobile Internet era. The idea of limitless access to the digital world and a future of endless possibilities inspired the designers to generate this characteristic visual world. The flexible use of dynamic icons and impressive visual elements fosters a more youthful and energetic brand image.

  • Client:
    ZTE Corporation, Shenzhen
  • Design:
    Interbrand, Shanghai
  • Creative Direction:
    Chuan Jiang
  • Concept:
    Feng Yi
  • Graphic Design:
    Ping Feng, Xiaoyi Li