Magazine

ZUNDER

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The agency magazine ZUNDER (German for “tinder”) deals with all varieties of neuromarketing, design and advertising in an entertaining, unusual and surprising way. With this issue, which focuses on the topic of sweets, readers are holding a magazine that gives them an intense impression of how neuromarketing works, simply through the experience of unwrapping. All articles in the magazine – from an interview with a neurobiologist to an article on a chocolate brand from Berlin – have been extensively researched and professionally written while also featuring a creative layout.

Credits
  • Client:
    red pepper, Gesellschaft für neurowissenschaftliche Markenverankerung mbH, Bremen
  • Design:
    red pepper, Gesellschaft für neurowissenschaftliche Markenverankerung mbH, Bremen
  • art direction:
    Erik Wankerl
  • graphic design:
    André Spiehs, Jennifer Fischer
  • text:
    Emina Seifert, Sabine Weier
  • project management:
    Juliane Grzonka