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Deutsche Telekom
The relatively young discipline of audio branding was recognised and established by Telekom early on as an important corporate building block. Now it has been consistently developed further in the form of an entire acoustic sound world. For this, Deutsche Telekom AG worked with the sound agency S12 and Klangerfinder GmbH – creating an orchestra that enriches the Telekom magenta world with captivating rhythms.
Red Dot about Deutsche Telekom
When several senses are addressed with a common goal, in the best case a “magic moment” of a brand is created that goes far beyond the addition of visual and acoustic stimuli.
Deutsche Telekom
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Deutsche Telekom Sound Identity Roll-out

Telekom #UNHATE BY ARTISTIC INTELLIGENCE
Die immersive und interaktive Medieninstallation Unhate wurde von Elastique gestaltet und lädt ein, gegen Hass im Netz aktiv zu werden. Unterschiedliche KI-Systeme helfen spielerisch, abwertende und verletzende Kommentare in Kunst zu verwandeln.








