Sustainable design solutions
This is the maxim that has helped make South Korean marketing agency Innocean a creative powerhouse ever since its launch in 2005. Both the client list and the company itself have grown rapidly, with 31 offices in 16 countries. Innocean’s 3,200 employees are driven by the ambition to create communication that touches people, and major brands put their trust in the agency’s international experience in developing global strategies. The agency works together with renowned specialists for certain projects. “What Color for Tomorrow”, for example, was brought to life with great sensitivity by French animator, graphic designer and author Chaïtane Converstat, who used natural materials such as sand, paper, fabrics and leaves to tell the story through stop-motion animation.
Innocean interviewed by Red Dot
Red Dot: What was the reason for making the film “What Color for Tomorrow” in the first place?
Innocean: Considering that there are so many companies covering the issue of the climate crisis simply for corporate profit or brand image, we thought consumers would find it easier to come to grips with the gravity of issue of the climate crisis and take action if they saw animated content that goes beyond the usual visuals of advertising and marketing.
Is the topic of sustainability becoming increasingly important in corporate communications?
To overcome the climate crisis, we need solidarity and cooperation from everyone. Along with individuals and society, the responsible corporate behaviour is needed more desperately now than ever before. Hanwha has been continuously communicating about the climate crisis with the message of a sustainable tomorrow. It is important to build understanding and consensus on the issue, and we thought emotional storytelling would be effective for this purpose.
