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Interview about the project “WEB3LEX – The Virtual Law Firm”
The MUTABOR design agency has the desire to change, reflecting the meaning of its name. In addition to brand strategy consulting, the Hamburg-based creative team primarily focuses on digital innovation and on developing brand experiences that hold strong technical and visual relevance and have a lasting impact. The agency’s commitment to change is clearly evident in its concept for the virtual law firm web3lex. MUTABOR developed a brand presence for web3lex that incorporates the special features of Web3 in the design, and that uses elements such as AI-generated visuals to effectively demonstrate the extremely rich variety of the Web3 environment.
Red Dot about MUTABOR
web3lex specialises in consulting on AI-related IP rights, and we wanted to cite that visual language in this project.
Heinrich Paravicini
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WEB3LEX – The Virtual Law Firm
Themen wie Blockchain, NFTs, Metaverse und KI brauchen eine spezielle Rechtsberatung, wie sie web3lex anbietet. Für die virtuelle Kanzlei entwickelte MUTABOR einen Markenauftritt, der die Besonderheiten von Web3 auf die Gestaltung überträgt, beispielsweise durch KI-generierte Visuals.
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WEB3LEX – The Virtual Law Firm
web3lex, a virtual law firm, offers a Web3-oriented platform with a creative, AI-generated cross-media identity. Its logo, inspired by the paragraph symbol and the number 3, can be found in all applications, including NFT tokens.
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WEB3LEX – The Virtual Law Firm
web3lex, a global virtual law firm, combines legal advice with the creative flair of Web3. Its cross-media identity – including event posters and a logo inspired by a paragraph symbol and the number three for Web3 – were generated using AI software and embody the Web3 style.
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