Integrated Campaign

20 Years 20 People 20 Stories

This campaign was launched to mark the 20th anniversary of a popular community bookstore. The painted portraits of twenty randomly chosen customers – among them teachers, students, bankers, artists and accountants – were printed onto the back of the shopping receipts and linked to twenty stories. With their appealing oil-pastel look, these images also featured on a range of accompanying marketing materials and were subsequently used for bookmarks, calendars and bags.

Red Dot