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annual reports

2010’s Fairest Annual Report

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To reflect the ambitious fair-trade philosophy of softdrink manufacturer LemonAid, an unconven-tional annual report was developed at the end of 2010 which aspires to fill a unique position. With the motto “The world’s fairest annual report”, the publication showcases a humorous page layout that is fully consistent with the social orientation of the fair-trade philosophy. Consciously making no distinction between upper and lower case letters, every letter is treated fairly. In addition, colour values, bar graphs and page numbers also follow this “fair” approach.

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크레딧
  • Client:
    LemonAid Beverages GmbH, Hamburg
  • Design:
    Jung von Matt AG, Hamburg
  • creative direction:
    Wolf Heumann, Peter Kirchhoff
  • art direction:
    Annika Frey
  • graphic design:
    Katja Kirchner
  • text:
    Christina Drescher, Peter Kirchhoff
  • project management:
    Antje Lindenberg
2010’s Fairest Annual Report
2010’s Fairest Annual Report
2010’s Fairest Annual Report
2010’s Fairest Annual Report

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