Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Personal Care and Beauty

Aetas

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The elegant outer packaging and dispensers of the Aetas cosmetics brand were inspired by the principles of the circular economy and are thus consistent with the natural ingredients used in the products. The square-shaped bottles feature a concave base for stability, and their form allows for space-saving transport and storage. The limited number of components makes them easy to recycle. Vegetable-based inks were used for printing the minimalist typographic design.

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The aesthetics of the cosmetic products from the Aetas range are grounded in a systematic approach to sustainable packaging.

Red Dot

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Manufacturer:

Aretisme Corporation, Tokyo, Japan
Design:

Raven & Persimmon Studio (Mitsuhiro Kakinuma), Tokyo, Japan

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