Age of Light Regimen is the brand name of special energy soups based on the concept of the five elements of health. The flavours of the soups are assigned to the five basic elements. In keeping with the holistic character of the fivefold conceptual scheme, the components of the brand design are presented with great aesthetic coherence. Lovingly executed graphics give the brand a modern touch and make it stand out from the crowd of five-element products in Chinese supermarkets. In addition, different pastel colours on the packages serve to ensure that each flavour can be easily identified.
크레딧
University:
China University of Technology, Taipei City, Taiwan
Supervising Professor:
Prof. Chien-Hsun Chen, Prof. Chih-Lun Huang, Prof. Hsiao-Chin Wang
Design:
Rui-Yu Liu, Chieh-Ying Lai, Yi-Jun Chen, Chen-Ming Hu, Ying-Li Wang, Department of Visual Communication Design, China University of Technology