Beverage Packaging

Amàrico: Sip the Italian Dolce Vita

This beverage packaging for an Italian manufacturer was designed for the launch of a new range of non-alcoholic aperitifs called Amàrico. The aim was to create a logo and packaging design with as authentic of a message as possible. Therefore, the idea was to create the design around the key characteristics of the product, such as the drink being aromatic, creamy and Italian in style, with citrus notes of bitter orange and lemon, as well as fresh and crisp with a harmonious aftertaste. New fonts and a series of elegant handmade illustrations depicting botanical motifs and ingredients also feature in the design.

Red Dot

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Client:

Amàrico, Verona, Italy
Design:

Little Greta s.r.o., Prague, Czech Republic
Project Team:

Jan Blazek (Head of Marketing) Radoslav Dostal (Art Direction) Tomas Nedved (Creative Direction)

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