Packaging

Baby Bottles

The design and packaging for these baby bottles visualises the culture of the city of Hsinchu. It symbolises various details like a pork meatball, which is an indigenous delicacy of Hsinchu, as well as pine trees as a symbol of longevity. These printed motifs are expressions of joyous family gatherings and convey the concept that Hsinchu is a pleasant city to live in. Another motif is peanuts, as they are regarded as a “good sign” not only for their classical status, but also because in Mandarin pronunciation the word is a pun on inevitable luck.

Red Dot