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Brand Design Relaunch

Bizeun

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The relaunch of the tteok rice cake brand Bizeun combines traditional tteok culture with modern café customs. A logo inspired by tteok shapes references their artisanal origin and, in combination with a reduced colour palette, creates a calm brand identity that is consistently deployed across all touchpoints, from the packaging to the interior design.

Red Dot

크레딧
  • Client:
    SPC Samlip, Seoul, South Korea
  • Design:
    SPC Samlip, Seoul, South Korea
  • Project Team:
    SPC Samlip: Hee Kyung Chun (Creative Direction) Kyung Hun Ji (Design Direction) Su Hee Lim (Graphic Design) Yejoo Kwon (Graphic Design) Hyun Ji Lee (VMD)
Bizeun
Bizeun
Bizeun
Bizeun
Bizeun

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