Brand New Me

Brand New Me addresses the modern entanglement of personal identity with brand identity, culminating in a collection that explores garments as packaging. Product packaging is translated into garment construction, paying particular attention to the material choices in cementing these themes. Wrapped in packaging, the wearer becomes hyper-aware of their position as both subject and object in their own branding spectacle. Red Dot Award: Design Concept | Red Dot: Next Gen Award | Concept | Fashion and Lifestyle Accessories

Red Dot