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BRLO – The Democracy Discount

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The brewery and catering company BRLO took a stand against right-wing populism with an unusual beer-pricing strategy. Striking messages and colours made the campaign visible both online and in urban spaces.

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  • Client:
    BRLO GmbH, Berlin, Germany
  • Design:
    AKQA, Berlin, Germany
  • Project Team:
    AKQA: Simon Magnusson (Creative Direction) Ailton Henriques (Creative Direction) Kai Heuser (Creative Direction) Felix Rompis (Customer Advisory Service) Noe Sato (Creative Direction) Thor Hedegaard (Motion Design) Leo Zitouni (Motion Design) Laure Alnot (Motion Design) Andrada Has (Graphic Design) Marco Liebscher (Strategic Planning) DaHouse: Wonder Bettin (Music/Sound Design) Form&Fun: Fernando Matias (External Design)
BRLO – The Democracy Discount
BRLO – The Democracy Discount
BRLO – The Democracy Discount
BRLO – The Democracy Discount
BRLO – The Democracy Discount
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