E-Commerce

Buy Local

To digitise the sales process, the Austrian eyewear brand Silhouette developed the “Buy Local” e-commerce initiative to generate leads and potential sales for established retail partners via its website. It offers a convenient online shopping experience for sunglasses and now also combines a click-and-collect online service for optical glasses. At the core of the website is the virtual try-on function which enables customers to try on all models “live” from home. The chosen model is subsequently fitted, adjusted and sold by the customer’s preferred local optician; an appointment can also be made directly on the site.

Red Dot

크레딧

Client:

Silhouette International Schmied AG, Linz, Austria
Design:

Netural GmbH, Linz, Austria
Project Team:

Netural GmbH: Klaus Fischer (Lead Front-End Development) Neven Savanovic (Front-End Development) Michael Ester (E-Commerce Front-End Development) Rene Hinterberger (Lead Back-End Development) Evelyn Rendl (Lead UX Design) Matej Rajtar (UX Design)

Tamara Diesenreiter (Scrum Master) Gabriela Ferenczy (Quality Management) Rainer C. Preisinger (Account Director)