Smart TV App, Online Platform

Channel Hyundai

This video-based media platform was developed to offer customers the chance to experience Hyundai vehicle models and the company culture at home. It provides users with a variety of automobile-related lifestyle video content and allows them to take a closer look at new models through three-dimensional images. Consisting of three sections – “Live”, “TV” and “Models” – live-streamed events and filmed content from the fields of art, culture and sports can be viewed. Moreover, newly launched car models can be explored too. Channel Hyundai thus acts as a vivid new showroom for the brand.

Red Dot

크레딧

Client:

Hyundai Motor Company, Seoul, South Korea
Design:

FRUM, Seoul, South Korea
Project Team:

FRUM: Myungjin Kim (Direction) Yehoon Kwon (Project Management) Hankyoung Maeng (Project Management) Jooho Kim (UX Design) Yeongmuk Gwon (UX Design) Hyunwoo Jung (UX Design) Jihoon Jung (Technical Direction)

Hyunjoo Ahn (Strategic Planning) Soomi Kim (Strategic Planning) Junhee Lee (Strategic Planning) Bona Yoon (Strategic Planning) Youngjin Choi (Design)

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