Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Logo Design

Cheashe

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Cheashe is a trendy tea shop in China, run by two brothers. The word and design mark shows cartoon-like profile portraits of both brothers combined with the Chinese and English logotype. The monochrome logo can be used in both a vertical and horizontal version, and the font size can be flexibly adjusted. Following the logo’s aesthetics, a range of symbols was developed, which depict seasonal fruit, weather symbols and patterns, and are used in different colours. The slogan “open four seasons, fresh taste” completes the youthful image.

Red Dot

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Client:

Cheashe, Ningbo, China
Design:

Guosheng Lin, Hangzhou, China
Graphic Design:

Guosheng Lin, Bin Hu
Editorial Work:

Si Jin, Lijing Mao

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