The design of this packaging has a direct connection with the product. Chocotea, made according to traditional Chinese craftsmanship, is blended with the aroma of cocoa beans. The tea, conceived for a young target group, is offered as a kind of teacake in the form of a chocolate block, from which individual pieces are broken off for preparation. Accordingly, the packaging is designed like a chocolate bar. The use of two kinds of paper – special and recycled – as the main materials lends it a high-quality appearance. It can be opened in a functional manner to facilitate the breaking off of the individual pieces.
크레딧
Client:
Shanghai Seekingtea Culture Communication Co., Ltd., Anhui, China
Design:
Jewgoo, Nanjing, China
Project Team:
Haojie Pang (Design Director)
Yiru Feng (General Manager)