“The real and one and only cookbook” has indeed earned its title as readers can actually cook and eat it. Its artistically printed pages are made of fresh pasta for a classic lasagne. The limited special edition was sent to selected business partners of the Gerstenberg Publishing House, a publishing company that specialises in high-quality culinary and art books. The challenge was to find the perfect print method and dough consistency. The ready-to-cook result generated an immense level of attention: more than 250 blogs reported on it.