Packaging

Ecover Professional

In relaunching these professional products for heavy-duty washing and cleaning, the strategic selling points and brand personality have been developed in a co-creation workshop. Based on these considerations, the labels, icons and the Ecover Professional logo have been given a new face. The prerequisite for the design was the direct visibility of the product application, which was met with clear, appealing icons for usage and dosage, sleek visual language and a sophisticated colour palette. The label range communicates a fresh, unique look that reflects individuality.

Red Dot