Analogue and digital creative techniques are combined in this mailshot by the agency Eiga. The initials designed on a PC and coloured in grey hues were given a texture of white speckles. They provide each greeting its very own look, while still fitting consistently into the design concept. The premium execution and individualisation lend the correspondence a particular quality, setting it apart from the mass of anonymised mailshots: each of the 300 Christmas cards is handmade and unique.