Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Household Appliances Packaging

Electrolux

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Created with sustainability in mind, this new packaging concept posed the challenge of developing an emotionally charged appearance based on a brown cardboard box. The result is a design with friendly illustrations that saves ink, is recyclable and can be adapted to devices of various sizes.

Red Dot: Best of the Best

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Client:

Electrolux Group, Stockholm, Sweden
Design:

BVD, Stockholm, Sweden Electrolux In-house Design, Stockholm, Sweden

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