Brand Design Relaunch

Explora

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The Chilean craft explorations Lodges Explora pursues the claim to uncover the marvels of remote areas of the world and preserve the fascinating landscapes associated with them. Celebrating over 25 years in business, this was an opportune moment to relaunch the brand design. The new visual identity aims to communicate the brand as an expert in the field of exploration with a commitment to conservation. The brand logo is the starting point for all of the visual elements. In addition, the brand’s claim to “go deeper” inspired the choice of colours, imagery, typography and other design elements.

Red Dot

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