Client: Sveriges Television AB (SVT), Gothenburg, Sweden
Brand Design Relaunch
FC Dinamo-Minsk
Since 1992, the football club Dinamo-Minsk has been a legendary team, even though it has not been able to win the championship in Belarus in recent years. A new brand design was developed to motivate fans to stay with the team even in unsuccessful times. The brand design features a triangle as the main graphic element, which is a classic football pass combination. The key visual for the new season is thus composed of many triangles, with each triangle symbolising the results of football matches over a period of 29 years through identifying colours. In this way, the triangle has become a symbol of fan support and brand loyalty.
크레딧
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Client:CJSC – Football Club Dinamo-Minsk, Minsk, Belarus
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Design:Moloko, Minsk, Belarus
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Project Team:Denis Misyulya (Creative Direction) Vitalina Dubitskaya (Concept) Alexander Kazukevich (Graphic Design) Olga Kazyba (Customer Advisory Service) Nastya Rabyko (Account Management)