Fisher & Paykel – EuroCucina Catalogue

Published for the EuroCucina event, this publication is geared towards an international readership. The catalogue, designed to look like a magazine, aimed to manifest the market position of the New Zealand kitchen appliances manufacturer and explain its approach to customer-centred design. Editorially generously designed, the magazine was envisioned as a calling card worth keeping. The content leads readers through New Zealand’s distinguishing landscapes, into residential architec­ture, where the products are discreetly revealed, and through inspiring devel­opments, such as the changing nature of the kitchen.