Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Typeface

Folk Goose-Head Shaped Song

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Stylistically positioned between the handwritten artistic calligraphy of the Song typeface and the modern Song typeface for printing, the Folk Goose-Head Shaped Song typeface aims to combine both cultures in a simple and elegant way. The design of the characters with thin horizontal and thick vertical strokes results in a symmetrical, balanced and powerful appearance. The concept is realised by characters that are mellow yet full, while the thickness of the strokes varies greatly. The horizontal strokes in the form of small triangles appear stable and firm

Red Dot

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Client:

Hanyi Fonts, Beijing, China
Design:

Jilin HOHA Advertising Co., Ltd., Changchun, China

Folk Goose-Head Shaped Song

Folk Goose-Head Shaped Song

Folk Goose-Head Shaped Song

Folk Goose-Head Shaped Song

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