FreshWay

Sales situations in retailing are subject to constant change. Floor layouts change frequently and new collections need extra space. The FreshWay is a retail scale that translates these changes into a perfectly thought-out design concept. Its touchscreen, the customer display as well as the printer unit are all fixed to the scale’s chassis as separate functional modules. Based on this innovative modular approach, its construction combines a highly flexible design with a high degree of investment protection. They can be adjusted according to the specific needs of the retail service counter by allowing it to be altered into an array of different configurations. As the sales situation changes over time, the unit can be changed accordingly. Thanks to the focus on high functionality, the touchscreen scale showcases a purist design of clear lines and a slim-line chassis that is particularly fascinating. Taking into account issues of hygiene, the device features an easy-to-clean plain housing surface as well as a weighing plate that can be effortlessly removed, and does away with all unnecessary edges or ridges. The slim silhouette of the device, combined with its flexibly adjustable customer display, avoids visual barriers at the service counter and supports an open atmosphere during sales talks. A highly convincing modular interpretation of a register thus leads to a product with a functionality that embodies the lightness of good design.