With its reduced design approach, the new FSB website builds on the visual identity created by Otl Aicher and translates it into a contemporary design in both form and function. Aiming to provide information for the main target groups, architects and specialist planners, the website is supported by a responsive design optimised for touchscreen use. Lavish high-resolution images deliver a tangible experience of the FSB product worlds, while the simple navigational structure provides direct access to the desired content.