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Brand Identity, Brand Design

Hangang River Park

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A consistent brand identity with pictograms and signposts was created for Hangang River Park in Seoul. The stylised design picks up on geographical features of the riverside park and draws a connection between the city and nature.

Red Dot

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  • University:
    Hongik University, Graduate School of Industrial Arts, Seoul, South Korea
  • Design:
    Hongik University, Graduate School of Industrial Arts, Seoul, South Korea
  • Project Team:
    Hongik University, Graduate School of Industrial Arts: Youngyoon Joo (Creative Direction) Suin Ham (Graphic Design) Prof. Jongjoo Ha
Hangang River Park
Hangang River Park
Hangang River Park
Hangang River Park
Hangang River Park

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