Combining the traditional Chinese ink painting technique with Japan lacquer art, the “Hanhe Mengjue” poster design aims to create a visual language that also expresses a kind of transformation. On a symbolic level, the “Hanhe” generation refers to each person in a cold society, while “Mengjue” references the spirit of contemporary people awakening. At the same time, the collision and mutual integration of the traditional ink painting language of “Jibai Danghei” with the lacquer art of “Jihei Dangbai” also embodies a merging of traditional culture and contemporary visual design.
크레딧
Client:
Chengmei Brand Design Company, Wuhan, China
Design:
Chengmei Brand Design Company, Shenhui Meng, Wuhan, China