Hanseatic Bank

In line with the Hanseatic Bank’s brand positioning, the corporate design relaunch focuses on the bank’s customer orientation, as well as its internal goals and values. The design principle, called “Responsive Grid”, underlines the bank’s digital-first approach. This consistent and clear grid system derived from the web design shapes the overall brand appearance in digital and print media as well as in spatial brand staging. The brand book of the Hanseatic Bank invites one to discover the spirit and variety of the new brand in detail.

Red Dot