The strategic realignment of the elevator company OSMA is expressed through a distinctive visual identity that also conveys a compelling narrative. A stylised stork, symbolising the “top resident”, was introduced as a new trademark and served as the inspiration for a custom corporate typeface.
크레딧
Client:
osma GmbH & Co. KG, Osnabrück, Germany
Design:
KMS TEAM GmbH, Munich, Germany
Project Team:
KMS TEAM GmbH:
Jürgen Adolph (Executive Creative Director)
Tim Loffing (Senior Designer)
Margit Tejada (Senior Designer)
Marc Schäde (Senior Designer)
Ihor Svyrydenko (Designer)
Hendrik Weber (Type Director)
Alexandra Sobota (Account Director)
Bernd Müller (Implementation Content Management Expert)