Retail Packaging

I NEED CLEAN!

The design of “I need clean!” challenges the viewer to take a second look at its message. At first glance, it shows birds cheering in the rain, fish leisurely playing on the seabed and camels strolling in the desert. However, a closer glance reveals plants destroyed by acid rain, birds without all of their beautiful feathers and a fish holding an umbrella to prevent pollution from harming its children. With the call “I need clean!”, the animals on the packaging also feature on the napkins inside, reminding everyone that it is high time to preserve our ecology together.

Red Dot

크레딧

Client:

Test Rite Group, Shenzhen, China
Design:

Test Rite Group, Shenzhen, China
Project Team:

Wen-Hsiang Wei (Creative Direction) Ming-Chien Chen (Art Direction) Fangyi Zhen (Design) Luoya Yuan (Design) Xiaoqing Wu (Design)